Styles for Every Wear
American Apparel
Problem: Though American Apparel aspired to be an ethical company, it’s advertisements were known to be borderline pornographic and for the most part consisted of only beautiful and thin models.
Solution: Bring the focus back into the actual clothing by celebrating the infinite looks that can be achieved with American Apparel products all the while celebrating true American diversity.
Print Ads:
Instagram will be used to tell a story of each #look
Website Style Takeovers :
